With CXL-compatible, PCIe 5.0 Designs, Custom Design Services, and AI for the Enterprise Storage Market, Phison Aligned with Partner Goals for Data Center NAND Flash
2023 has been an exciting year for Phison as the company led the industry in delivering available PCIe 5.0 enterprise NAND flash designs, pioneered custom services for NAND flash solutions with the introduction of its IMAGIN+ platform, and innovated across a wide array of use cases and industry verticals. In addition, 2023 saw Phison advancing the industry’s understanding of the place of NAND flash in the AI+ML topography, announcing its aiDAPTIV+ platform for more balanced, efficient AI operations.
This year, we’ll start our recap with recent news worth celebrating: Phison is a 2023 recipient of the Outstanding Supplier Performance Award in the semiconductor category from enterprise NAND flash market leader and Phison collaborator Micron. Phison partner KIOXIA also awarded Phison an Outstanding Supplier Performance Award for the company’s ongoing collaboration. Finally, space manufacturing provider Skycorp honored Phison with a plaque acknowledging the performance of Phison SSDs in the International Space Station.
The Phison Team is honored to receive these acknowledgments, and we look forward to continuing to work with our partners to develop the industry’s most efficient, high-performance PCIe 5.0 products and solutions!
The award from Micron capped a great year of innovation leadership, with advancements in PCIe 5.0 ecosystems, the elevation of Phison’s expertise in custom design services with IMAGIN+, and breakthroughs for enterprise NAND flash in AI systems with the introduction of Phison’s aiDAPTIV+. Read on and learn more!
Phison delivers on PCIe 5.0 ecosystem
Phison kicked off 2023 at CES previewing the company’s latest Gen5 X Series SSD enterprise controllers, including the PCIe 5.0 E26, our first-ever flagship SSD, capable of doubling the bandwidth and improving latency of its predecessor PCIe Gen4 by 30 percent.
Phison continued to integrate data center environments worldwide with our customizable X1 SSD platform, redefining low-power compute for evolving AI applications. Indeed, the need for energy efficient infrastructure technologies is more urgent than ever as the world becomes evermore hyper-networked. To address this critical requirement, Phison continued its ongoing work with hyperscale partners and other infrastructure providers to develop more sustainable data center models that can meaningfully address the challenges presented by climate change.
Rounding out this PCIe 5.0 data ecosystem, Phison introduced new retimer and redriver solutions designed to take advantage of PCIe 5.0 to deliver superior signal integrity for ever-more complex compute environments across a variety of use cases. With the market’s widest portfolio of multi-channel PCIe 5.0 redriver, retimer, and storage, Phison offered some of the industry’s most compelling solutions based the latest, CXL 2.0 and PCIe 5.0 performance-enhancing protocols.
Phison also showcased R&D expertise by publishing industry-leading testing methodologies and emphasized the importance of designing critical IC design to align with the specific purpose an application is meant to fulfill.
IMAGIN+ ties it all together with customized solutions for AI and more
Setting the 2023 stage with superior domain expertise and enterprise product development and delivery, Phison introduced IMAGIN+, a powerful new platform for R&D resource sharing and custom design-in services for enterprise infrastructure. Clients and partners work closely with Phison engineers and data scientists, describing the infrastructure problems they have to solve and relying on Phison to come up with a solution that is optimized to succeed.
As the IT landscape becomes more complex, customers increasingly count on IMAGIN+ engineering to design digital topographies without waste, streamlining time-to-product while reducing waste alongside evolving corporate sustainability goals. Examples span industry verticals, with applications around the world in everything from media & entertainment deployments, industrial robotics, automotive applications, hyperscale – even space exploration.
With aiDAPTIV+, Phison introduces SSD strategy for everyday AI computational environments
As we’ve seen throughout the course of this year-in-review, AI-related advancements drove innovation across domains throughout 2023, and that trend is expected to continue to go strong through 2024. The rapid growth of AI models has also led to a significant increase in the hardware infrastructure cost associated with providing AI services, which is why Phison developed and announced the aiDAPTIV+ platform.
Systems based on aiDAPTIV+ integrate high-performance, PCIe 5.0 enterprise NAND flash directly into the architectural core, proceeding from the perspective that AI workloads will quickly evolve to exceed the performance capabilities of GPU and DRAM alone. Providing SSD offload support, GPU and DRAM can handle first-order applications, while lower order calculations can be done on ultra-high capacity data center NAND flash. The result is a more balanced system better equipped to address performance and efficiency requirements to continue to advance AI without interruption due to hardware capacities.
In many ways, aiDAPTIV+ is a great illustration of Phison’s leadership in enterprise NAND flash storage R&D and custom design – a fitting coda to 2023. It offers the ability to deliver superior products and adapt them to suit the specific architectural circumstances to meet clients’ needs today while preparing them for future success. The year saw Phison advancing a new vision for a high-performance global data ecosystem that is CXL-compatible, designed for PCIe 5.0, with custom design services that offer customers new approaches to infrastructure for the AI-everywhere era.
Phison’s excellence in NAND flash innovation recognized by industry leaders
K.S. Pua, Phison CEO and Mike Bokan, Sr. President Worldwide Sales at Micron
Rounding out 2023, Phison is honored to be recognized for its excellence as a semiconductor provider by enterprise NAND flash market leader and Phison collaborator Micron!
“We can deliver,” said Phison CEO and Cofounder KS Pua. KS accepted the award on behalf of Phison at the Micron Supplier Awards Dinner in San Francisco on November 14 from Mike Bokan, Micron Sr. President Worldwide Sales.
The award recognizes best-in-class performance of Micron’s top suppliers for Fiscal Year 2023. Phison has an ongoing strategic partnership with Micron to develop industry-leading PCIe 5.0 solutions and services that deliver best-in-class data performance and more sustainable scalability for contemporary, AI-driven data center architectures.
Next, SSD and NAND Flash provider KIOXIA awarded Phison for its top performance as a semiconductor supplier in 2023.
“The relationship between KIOXIA and Phison has evolved from early supplier cooperation to a special strategic partnership,” said Tomoharu Watanabe, Executive Vice President & Chief Operating Officer, KIOXIA. “The two companies not only have very close business interactions in NAND procurement, but also have many joint collaborations in the development of NAND controllers, including PCIe SSD, UFS, and eMMC.”
Caesar Ichimura, Executive Officer & Chief Marketing Officer, KIOXIA, emphasized the deep and mutually indispensable relationship between the two companies.
“Together, we have overcome various technical challenges and market demands, and have grown together to this day, Ichimura said. “KIOXIA and Phison will continue to deepen and broaden our cooperation, and through our leading-edge technology, we together will “uplift the world with NAND storage products.”
Finally, VP of Development at space manufacturer SkyCorp Bruce Pittman presented Phison CEO K.S. Pua with a plaque recognizing the exceptional endurance of Phison’s SSD solutions. The plaque held Phison’s 4TB NVMe M.2, 2280 SSD, which spent more than 8 months in orbit around the Earth on the International Space Station!
The Phison Team is honored for the prestigious recognition from all its industry partners. It underscores our unwavering commitment to outstanding performance and dedication, setting us apart among the industry’s most exceptional solutions providers.
Popular blog posts
Throught the year we have published numerous posts on our blog where we discuss industry insights, technological updates, and product information. We are excited to share some of the most popular posts with you below.
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How to Achieve Automotive Grade with Quality, Reliability, Functional Safety and Cybersecurity
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Leveraging Advanced Data Storage To Empower The Future Of Smart Cities
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SSDs and Space: Why Data Storage Is Mission Critical for a Future Out of This World
As we transition into 2024, we look forward to keeping up the momentum with more innovation, reliability, and sustainability-forward data center NAND flash performance for the evolving, global data ecosystem.
To learn more about Phison’s vision for a global, AI-driven data ecosystem, please reach out at sales@phison.com. Follow us here on the Phison Blog and LinkedIn to stay up to date with the latest developments in NAND flash, data center architectures, and more.
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