Inside Computex 2023 With Phison

Phison and Partners Presented the Best of This Year’s Storage Technology

By Shane Green | Jun 27, 2023 | All, Technology

Computex, one of the most anticipated events in the worldwide IT industry, returned this year to the Nangang Exhibition Center in Taipei, Taiwan, with a full-throttle physical event after a two-year hiatus due to the global pandemic. The show hosted over one thousand participating IT vendors eager to showcase their latest innovations and developments. Phison, as a leading provider of NAND flash memory controller and signal conditioning ICs that power a wide range of storage products, took part in the event with new solution launches and live demonstrations to provide a full experience of next-generation storage technology.

Phison prides itself in its commitment to support customers’ brand marketing by shipping storage IC components and turnkey module solutions only. This way, customers can focus on market reach and penetration while knowing Phison has their back with high-quality design and production. With the synergy between Phison and its partners, Phison is able to continue driving storage technology forward with better and more approachable products.

Private showroom presents what’s new at Phison

Instead of a booth at the main event, which many other vendors use to engage mass market consumers, Phison has always organized private showrooms at nearby venues during the show. This year was no different as company leaders invited partners back to the showroom to connect and imagine possibilities beyond the world of today’s storage and computing.

The showroom featured client solutions that used Phison’s state-of-the-art E31T and E26, which are PCIe Gen5 NAND flash controller ICs, and the E27T, the company’s Gen4 solution. While both the E26 and E27T had already been announced at Computex 2022 as well as CES 2023, this demonstration allowed Phison to showcase the fully unleashed, bandwidth-saturating performances of 14 GB/s (E26) and 7 GB/s (E27T) in front of guests.

On the other hand, the E31T is Phison’s newly announced DRAM-less PCIe Gen5 NAND flash controller IC solution that is heading into the dawn of the PCIe Gen5 era. It offers a cost-efficient alternative for those who want a fresh taste of the 10 GB/s Gen5 throughput without the burden of stacked DRAM caches.

Also available in the showroom was a video about Phison’s premium testing facilities. Phison’s persistent investment in R&D resources has been a major steppingstone to the company’s IMAGIN+ platform that launched in 2023 with a mission to provide partners with the ultimate customization experience for their storage solutions. The platform is bound to meet evolving data storage needs as customers explore new boundaries in high-end server computing, diverse industrial applications and embedded subsystem breakthroughs.

Guests were also able to explore the best of Phison’s offerings in enterprise and industrial grade SSDs as well as embedded solutions–including assorted eMMC, UFS, BGA SSD, and SD card solutions.

Partner products featured Phison solutions across the exhibition floor

In addition to showing its products and services in a private showroom, Phison solutions were also highlighted across the show in numerous retail SSD products at various partner exhibitions. For instance, PNY, Teamgroup,and Zadak showed Gen4 solutions powered by Phison E18 and E21T—and SSD solutions featuring Phison’s PS5026-E26, the world’s first PCIe Gen5 NAND flash controller IC, could be found at the center of the show mounted on cutting-edge PC motherboards with diverse heatsink technology.

For those who missed out on Computex 2023, here is a collection of fresh-look PCIe Gen5 SSD models from Phison’s partners:

Photo credit: ADATA Legend 970

Photo credit: Apacer Memory AS2280F4

Photo credit: Aorus Gen5 12000

Photo credit: KLEVV CRAS C950

Photo credit: MSI Spatium M570 PRO

Photo credit: Neo Forza NFP535

Photo credit: Patriot Viper PV553

Teamgroup T-Force Cardea Z5

With AI trending as the hottest topic in the IT industry (as well as AI being one of the six themes of this year’s event), AI server vendors took center stage with fascinating décor and product exhibitions. Phison was pleased to see its PCIe Gen5 ecosystem partners Gigabyte and ASRock take the lead in showcasing cutting-edge server solutions mounted with large volumes of Phison redriver ICs on multiple server models.

Overall, Computex 2023 was a great show and Phison is already looking forward to 2024 and the storage and computing innovations that will fuel tomorrow’s advanced applications.