{"id":3706,"date":"2021-04-22T08:00:22","date_gmt":"2021-04-22T15:00:22","guid":{"rendered":"https:\/\/phisonblog.com\/?p=3706"},"modified":"2025-07-21T15:30:20","modified_gmt":"2025-07-21T22:30:20","slug":"join-the-customization-revolution-how-phison-is-the-industrys-best-choice-in-custom-ssd-asic-solutions-2","status":"publish","type":"post","link":"https:\/\/phisonblog.com\/zh-tw\/join-the-customization-revolution-how-phison-is-the-industrys-best-choice-in-custom-ssd-asic-solutions-2\/","title":{"rendered":"\u52a0\u5165\u5b9a\u5236\u9769\u547d"},"content":{"rendered":"

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This article was updated on 3 14 2023 after introduction of Imagin+<\/em><\/strong><\/p>\n

Customizable SSDs are becoming increasingly popular among enterprises but developing a customized solution can be quite challenging. Fortunately, we just introduced our upgraded IMAGIN+ Platform<\/a>, which offers R&D resource sharing and ASIC design services for NAND flash controllers, storage solutions, PMIC, and Redrivers\/Retimers.<\/p>\n

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Read: Phison Introduces Upgraded IMAGIN+ Platform For Customized NAND Storage, ASIC Design Services<\/div><\/div><\/div><\/div><\/div>\n

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Talk about great timing. Nowadays, it seems everyone, from electric car companies to game console manufacturers, are trying to create their own custom components, including SSDs. But it\u2019s naive to think that a business can gain the knowledge to understand component customization overnight. And why invest so much time and resources in developing a customized SSD solution when there are tech firms out there waiting to help, especially when the typical cost to establish a storage ASIC has grown to be over $20M? Phison is well-positioned to be the customizable SSD platform of choice. It\u2019s in the company\u2019s DNA.<\/p>\n

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Read: Customizing SSDs for Performance, Endurance, and Power<\/div><\/div><\/div><\/div><\/div>\n

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Companies are moving away from the Model T<\/h3>\n

Henry Ford, the inventor of the assembly line and father of mass production, was famous for saying, “Customers can have a car painted any color that they want so long as it is black.” And, for decades, the same axiom was true for computer components. Everyone benefited from the economies of scale made available through component mass-production.<\/p>\n

But now, that’s all changed. Businesses want to create customized components explicitly designed for their unique business needs, whether it be healthcare, automobiles, or manufacturing. Anything, really. Plus, companies want more ownership over development cycles and future directions of their custom solutions. However, developing customized flash storage solutions, such as SSDs, SD cards, or industrial-grade storage, requires investment in a base-level of expertise. That’s why it makes sense to partner with a company that already has the knowledge and expertise to create custom components.<\/p>\n

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Read: Four Reasons to Find the Right Partner in SSD Customization<\/div><\/div><\/div><\/div><\/div>\n

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Phison is the SSD and flash storage solutions partner of choice<\/h3>\n

Since producing the world’s first single-chip USB flash drive IC, Phison<\/a> has continued to grow and expand its expertise to other mainstream storage solutions<\/a>, including SSD research and development for consumer, industrial, and enterprise-level products. With SSD interface solutions in SATA<\/a> and PCIe<\/a>, and in all the mainstream form factors, Phison offers one of the most comprehensive product portfolios in the industry.<\/p>\n

Phison’s advantage over other companies is that they own and develop all the critical IP for NAND flash controllers<\/a> in-house, meaning they aren’t dependent on outside companies for IP to build a controller. With such a high level of vertical integration, Phison offers greater flexibility when customizing products for their OEM clients and ecosystem partners.<\/p>\n

No matter whether a business is interested in ASIC customization or a custom hardware or firmware solution, Phison’s talented team of professionals<\/a> can create an industry-leading solution. Phison works with technology partners to streamline customization and optimization efforts, ultimately creating a fully tailored solution to meet their needs.<\/p>\n

Phison\u2019s competitive advantages enable customers with tailored solutions optimized for their technology and experience.\u00a0 The refreshed IMAGIN+ Platform includes:<\/p>\n