This article was updated on 3 14 2023 after introduction of Imagin+
Customizable SSDs are becoming increasingly popular among enterprises but developing a customized solution can be quite challenging. Fortunately, we just introduced our upgraded IMAGIN+ Platform, which offers R&D resource sharing and ASIC design services for NAND flash controllers, storage solutions, PMIC, and Redrivers/Retimers.
Talk about great timing. Nowadays, it seems everyone, from electric car companies to game console manufacturers, are trying to create their own custom components, including SSDs. But it’s naive to think that a business can gain the knowledge to understand component customization overnight. And why invest so much time and resources in developing a customized SSD solution when there are tech firms out there waiting to help, especially when the typical cost to establish a storage ASIC has grown to be over $20M? Phison is well-positioned to be the customizable SSD platform of choice. It’s in the company’s DNA.
Companies are moving away from the Model T
Henry Ford, the inventor of the assembly line and father of mass production, was famous for saying, “Customers can have a car painted any color that they want so long as it is black.” And, for decades, the same axiom was true for computer components. Everyone benefited from the economies of scale made available through component mass-production.
But now, that’s all changed. Businesses want to create customized components explicitly designed for their unique business needs, whether it be healthcare, automobiles, or manufacturing. Anything, really. Plus, companies want more ownership over development cycles and future directions of their custom solutions. However, developing customized flash storage solutions, such as SSDs, SD cards, or industrial-grade storage, requires investment in a base-level of expertise. That’s why it makes sense to partner with a company that already has the knowledge and expertise to create custom components.
Phison is the SSD and flash storage solutions partner of choice
Since producing the world’s first single-chip USB flash drive IC, Phison has continued to grow and expand its expertise to other mainstream storage solutions, including SSD research and development for consumer, industrial, and enterprise-level products. With SSD interface solutions in SATA and PCIe, and in all the mainstream form factors, Phison offers one of the most comprehensive product portfolios in the industry.
Phison’s advantage over other companies is that they own and develop all the critical IP for NAND flash controllers in-house, meaning they aren’t dependent on outside companies for IP to build a controller. With such a high level of vertical integration, Phison offers greater flexibility when customizing products for their OEM clients and ecosystem partners.
No matter whether a business is interested in ASIC customization or a custom hardware or firmware solution, Phison’s talented team of professionals can create an industry-leading solution. Phison works with technology partners to streamline customization and optimization efforts, ultimately creating a fully tailored solution to meet their needs.
Phison’s competitive advantages enable customers with tailored solutions optimized for their technology and experience. The refreshed IMAGIN+ Platform includes:
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- PCIe Gen4.0 SSD solutions customized for space missions and satellite equipment
- High-end PCIe SSD controllers and Gen5.0 Redriver/Retimer ICs
- High-endurance SD memory cards for electronic medical equipment
- Enterprise-grade PCIe Gen4.0 customized SSD platform, the X1 Series, for server and data center applications
- CXL solutions for next-generation data center applications
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Leveraging Phison’s technology leadership
By striving to offer innovative solutions coupled with best-in-class guidance and advice, Phison has quickly gained recognition for continuous growth, advancement, and performance in the marketplace.
Phison now holds multiple titles, including the world’s first SSD manufacturer to ship a PCIe Gen4 SSD in 2019 with the E16 Series, and has shipped the most Gen4 SSDs to-date. Phison has a flawless track record designing custom products for PC, consumer flash storage manufacturers, and data center OEMs.
Phison recently refreshed the E16 Series SSD with improvements to make the even faster E18 Gen4 SSD series, which has been stated to “power the very fastest SSDs on the planet!” according to independent reviewer websites. They also have experience working on large enterprise-scale solutions, such as developing the world’s first and largest capacity 15.36TB SATA Data Center SSD.
Phison’s unbeatable flexible business model
Strong technical support and exceptional service are the backbones of Phison’s offerings, but they don’t stop there. Phison prides itself on being highly agile in leveraging its strong vertical integration and research and development expertise. This flexibility enables Phison to understand, conform to, and support even the world’s largest tier-1 OEM’s business processes and needs.
Put simply, Phison has the most in-depth engagement model in the industry. Their years of experience enable Phison to remain ahead of the curve, distill market feedback into clear trends, and start development ahead of customer requests. From Controller ASIC to turnkey products, Phison is the best extended-engineering and design partner out there, enabling customers to bring custom products to market in the most efficient way.
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