{"id":90167,"date":"2026-09-01T08:00:50","date_gmt":"2026-09-01T15:00:50","guid":{"rendered":"https:\/\/phisonblog.com\/?p=90167"},"modified":"2026-10-22T11:24:59","modified_gmt":"2026-10-22T18:24:59","slug":"memory-shortage-meet-its-match-inside-the-race-to-engineer-around-the-dram-crisis","status":"publish","type":"post","link":"https:\/\/phisonblog.com\/ja\/memory-shortage-meet-its-match-inside-the-race-to-engineer-around-the-dram-crisis\/","title":{"rendered":"\u30e1\u30e2\u30ea\u4e0d\u8db3\u3001\u3064\u3044\u306b\u89e3\u6c7a\u7b56\u304c\u898b\u3064\u304b\u308b\uff1aDRAM\u5371\u6a5f\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u958b\u767a\u7af6\u4e89\u306e\u5185\u5e55"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; ol_line_height=&#8221;1.7em&#8221; header_2_line_height=&#8221;1.7em&#8221; header_3_line_height=&#8221;1.7em&#8221; custom_margin=&#8221;||-10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p><i><span data-contrast=\"auto\">One of the great advantages of aiDAPTIV is that it doesn\u2019t require any internal changes to the existing hardware. It just slots into an open PCIe slot. \u2026 We might all have to accept laptops with less DRAM, but if Phison\u2019s claims are true, that might not matter in practice as much as we used to think.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span data-contrast=\"auto\"><br \/>The memory shortage isn&#8217;t letting up as we head toward Q4 2026. DRAM contract prices keep climbing and laptop makers are openly warning shareholders they don&#8217;t see relief coming anytime soon. While some companies are simply waiting for the AI infrastructure boom to cool off, others are engineering their way around the problem instead. Early this year, in a <\/span><a href=\"https:\/\/www.wired.com\/story\/solving-the-pc-memory-crisis\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">feature for WIRED<\/span><\/a><span data-contrast=\"auto\">, reporter Luke Larsen profiled two companies attempting exactly that, and Phison is one of them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The piece centers on Pascari aiDAPTIV\u2122, Phison\u2019s AI memory extension solution that uses NAND flash and a specialized correction algorithm to expand effective memory bandwidth for AI workloads. As Larsen reports, the approach could let manufacturers cut a laptop&#8217;s DRAM capacity from 32 GB down to 16 GB without giving up on-device AI performance, offering OEMs a way to keep shipping capable \u201cAI PCs\u201d even as DRAM gets scarcer and pricier. Phison founder and CEO K.S. Pua put the broader dynamics bluntly: \u201cStock price is storytelling. Memory companies need a story.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For Phison customers navigating tightening component costs and lead times heading into Q4, this article is worth revisiting for a useful look at how the industry sees the shortage playing out\u2014and why a controller- and firmware-level approach to memory, the kind Phison has built its business on, is being positioned as one of the more credible paths through it.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.wired.com\/story\/solving-the-pc-memory-crisis\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read on Wired.com&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Read on Forbes.com&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#f6921e&#8221; button_border_color=&#8221;#f6921e&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Roboto|500|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_color__hover=&#8221;#f6921e&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#FFFFFF&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; disabled=&#8221;on&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Frequently Asked Questions (FAQ) :<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What is an open-weight AI model?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An open-weight AI model is a trained model whose learned parameters, or weights, are available for users to download, enabling organizations to deploy and potentially customize the model on infrastructure they control. Depending on licensing terms, users may also fine-tune the model with their own data. Open weights provide greater deployment choice without necessarily exposing the model\u2019s complete training data, source code, or development process.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Why are open-weight AI models important for private and local AI?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Open-weight AI models enable organizations to run AI on infrastructure they control, reducing the need to send proprietary prompts, documents, and datasets to an external AI service. Local deployment can strengthen data sovereignty, privacy, model customization, and provider independence while giving organizations greater control over their AI applications. Open access still requires appropriate model evaluation, security controls, and governance.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Why do large AI models require so much memory during inference?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Large AI models consume memory for model weights, application data, temporary working memory, and the KV cache that retains context during inference, so total memory demand can substantially exceed the size of the model weights alone. MoE architectures add another consideration because systems must store and access multiple specialized experts, even when each token activates only a subset.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Should organizations use a smaller AI model or add more infrastructure capacity?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Organizations should choose between a smaller model and additional infrastructure capacity based on workload requirements for model capability, context length, concurrency, performance, cost, and deployment control. Smaller or more aggressively quantized models reduce memory demand but may require compromises. Expanding infrastructure can preserve access to larger models and workloads, but conventional GPU and system memory can increase hardware costs significantly.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Is local AI better than cloud AI for running open-weight models?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local AI provides greater control over models and data, while cloud AI can provide access to infrastructure that organizations may not want to purchase or operate themselves, so the appropriate architecture depends on workload and business requirements. Open-weight models make local deployment practical, but the article does not position local infrastructure as a universal replacement for cloud or frontier-scale systems.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How does Pascari aiDAPTIV\u2122 help organizations run larger AI models locally?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Pascari aiDAPTIV\u2122 extends effective AI memory capacity by adding a flash tier alongside GPU memory and system memory, allowing local systems to run AI workloads that would otherwise exceed available GPU memory and DRAM. aiDAPTIV Cache Memory and aiDAPTIV Memory Management Middleware manage data across these tiers, keeping frequently needed data closer to compute while moving less-active data to flash.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How does aiDAPTIV support Mixture-of-Experts AI models?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>aiDAPTIV can support Mixture-of-Experts models by keeping frequently selected experts in GPU or system memory while loading other experts from flash as needed, increasing the effective capacity available for larger MoE deployments. This tiered approach does not make flash equivalent to DRAM or GPU memory, but it can enable models that would otherwise exceed conventional memory limits.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Can aiDAPTIV help AI systems support longer context windows and more concurrent users?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>aiDAPTIV can extend the capacity available for KV cache with flash, helping AI systems retain more context and support more concurrent activity when GPU memory and system memory become capacity constraints. This approach targets long-running conversations and agentic workflows, where growing KV cache requirements can place significant pressure on available memory during inference.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Does using flash as AI memory reduce inference performance?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Using flash as an additional AI memory tier can introduce a performance tradeoff because flash has higher latency than DRAM or GPU memory, but it can make otherwise memory-constrained workloads deployable. Phison positions aiDAPTIV around this capacity-performance tradeoff: some workloads may run more slowly than on systems with enough high-speed memory to hold everything, while gaining the ability to run on more practical local infrastructure.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How can Phison help make open-weight AI infrastructure more accessible?&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Phison addresses a key open-weight AI infrastructure constraint through Pascari aiDAPTIV\u2122, which extends effective memory capacity with flash so organizations can run larger and more demanding workloads without relying exclusively on frontier-scale GPU infrastructure. The architecture expands deployment flexibility across notebooks, workstations, edge systems, and on-premises servers while helping organizations align infrastructure spending with workload requirements.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the great advantages of aiDAPTIV is that it doesn\u2019t require any internal changes to the existing hardware. It just slots into an open PCIe slot. \u2026 We might all have to accept laptops with less DRAM, but if Phison\u2019s claims are true, that might not matter in practice as much as we used [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":90174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[23,8],"tags":[22],"class_list":["post-90167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-technology","tag-long-content"],"acf":[],"_links":{"self":[{"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/posts\/90167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/comments?post=90167"}],"version-history":[{"count":6,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/posts\/90167\/revisions"}],"predecessor-version":[{"id":90179,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/posts\/90167\/revisions\/90179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/media\/90174"}],"wp:attachment":[{"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/media?parent=90167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/categories?post=90167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phisonblog.com\/ja\/wp-json\/wp\/v2\/tags?post=90167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}