For the first time ever, Phison US took part in the 50th edition of the IT Press Tour (ITPT). Attending media was enthusiastic in their curiosity and questioning of the “dynamic” Phison team, who presented the company and its solutions in three separate sections: Phison’s corporate history & business model, IMAGIN+ product/services overview, and compelling use cases in automotive, industrial farming, and space exploration.
A Silicon Valley institution, the IT Press Tour was established in 2010 to provide a platform for European and US journalists to meet with worldwide high-tech companies to discuss various IT topics, covering IT infrastructure, data management, storage, business and IT applications, artificial intelligence, cyber and IT security. Media takeaways also included new videos with SSD provider and Phison partner Seagate and space logistics provider Skycorp highlighting the companies’ work with Phison.
Phison IMAGIN+. Data Engaged.
Among the journalists, there was intense interest in ‘the largest SSD supplier you’ve never heard of.’ In discussing the corporate overview, the segment went very long as Michael fielded questions regarding the company’s business model, its ubiquitous but under-the-radar industry presence, and curiosity around why Phison chose now to become more media-forward after more than 20 years in the space.
In answering to questions around ‘why now,’ Phison US General Manager and President Michael Wu had a simple, powerful response: To increase visibility around the IMAGIN+ and the Design Services Lab and utilize media attention to build further trust among key enterprise players.
ITPT media attendees were fully engaged and the discussion was incredibly lively. Here are some relevant quotes, links to awesome coverage, and more:
As Phison is a design partner for the big SSD suppliers, it is among the first to get involved with new SSD technologies such as the latest layer count 3D NAND, QLC-format cells and PCIe interface generations.
Wu said: We are the early NAND enabler.
Chris Mellor, BlocksandFiles.com
Among the long list of projects supported by Phison, the one with Skycorp with the idea to use the first NASA TRL-6 certified Phison SSD on the moon is very special. TRL-6 is low earth orbit, TRL-9 will be after the moon mission.
Philippe Nicolas, StorageNewsletter.com
With IMAGIN+, the firm delivers customized value-added solutions and services for applications requiring the highest data throughput within specified power budgets.
Philippe Nicolas, StorageNewsletter.com
A flash innovation leader for more than 20 years, Phison is excited to welcome the IT Press Tour – itself an enterprise technology institution – and introduce the Phison IMAGIN+ enterprise flash platform. Leading OEM, ODM, and high-tech manufacturers rely on Phison to deliver design-in, high-density and -bandwidth flash solutions with the industry’s lowest power footprint at accelerated, R&D-driven time-to-market. The Phison IMAGIN+ platform keeps enterprise data strategically engaged, results-focused, and more sustainably scalable across the AI Era’s rapidly transforming digital landscape, and we look forward to sharing more with the always insightful ITPT team.
Michael Wu, GM & President, Phison Technology Inc., ITPressTour.net
Phison wants to promote its enterprise effort with its IMAGIN+ data engagement platform. This is a go-to-market strategy to promote the expert engineering and customisation technology it can offer to enterprises for their niche projects and applications.
Antony Savvy, ITEuropa.com
The manufacturer of the 8GB industrial-grade PSS4A111-8G uSSD that sits inside Perseverance said the rover uses the flash unit for its photo processing, storage and transmission system. The stakes are high: space is not a break-and-fix environment. If the SSD fails, then the rover’s imaging system stops working.
Chris Mellor, TheRegister.com
Phison is working on the integration of PCIe 6.0 and CXL, which recently arrived in the latest servers using Intel Xeon Sapphire Rapids and AMD Epyc Genoa chips. SSDs with a dual function PCIe, NVMe and CXL, for example, are under study. “NAND can thus be considered as DRAM, but with intelligence embedded in the SSD”, explained to us the CTO of Phison Sebastien Jean.
Serge Leblal, LeMondeInformatique.fr
The Phison team is excited to introduce the IMAGIN+ platform to media and spread the word about our ability to deliver design-in solutions that enable previously unattainable enterprise data performance. Follow Phison on LinkedIn to keep up with the latest.
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